3 ways to boost your PT client bookings with Yoga!
How Yoga can help boost and improve your PT sessions and bookings!
Post by Matt Miller, Broga Founder
When I first started working as a personal trainer over 10 years ago the industry was very different. First of all it was not that common and there were only two big nationally recognised courses in the US that took two years to complete.
There was no online training. No fitness buddy aps. And certainly no group exercise classes (that men did that is!) My how times have changed…
Every 24 year old with a Hollister fresh face and an 8 pack has a PT certificate from an eight week course – and the competition is fierce! The average busy gym will have between 10 and 30 licenced trainers on site. Most well-known fitness models and celebrity trainers do online training, personalised plans and ebooks. Let’s not even get started about some of the fitness aps out there like Nike, Fitstar and MyFitnessPal. And they are really good.
So how do you set yourself apart? What do you offer that none of those other formats or options do?
The answer is to be able to look at a client not as a block of sessions or even as a weight gain or weight loss project. Instead look at them as a whole and educate and inspire them in ALL aspects of their lives with you as the cornerstone piece that holds it all together. Food. Lifestyle. Training. Mobility. Recovery.
One of the best ways to set you apart from the crowd is to preach the importance of mobility and recovery and the best way to both of these at the same time is yoga. Regular yoga practice is highly documented to not only increase muscle flexibility and joint mobility (leading to greater strength gains and less injury), but has a dramatic positive effect on the parasympathetic nervous system as well. No other training can do this.
Yoga might not get all the glory like a killer legs day, but most consumers are clueing into the value of being able to not only look good, but feel good and move freely with their bodies as well. Here are 3 effectual ways to reach out to your clients and offer extra sessions with a Yoga base.
- Address injury with yoga
Don’t wait to train a client post injury until they have been cleared by their physio to get back to resistance and impact – be part of the process. With proper yoga based training plus your PT anatomy knowledge you will have a unique skill set of gentle and isometric based exercises you can structure to benefit renewed stability, balance and strength without over working or prematurely straining the injured area.
A physiotherapist is a great first step towards recovery, but yoga movement actually teaches people how to feel move and correct themselves which is not just going to get them active again, but much closer to 100%.
- Include or add one day of active recovery
Most clients are not just using your services to fulfil their fitness needs. They are going for runs, doing spin classes, going to bootcamps. In addition to your strength and conditioning sessions, you could be using a yoga background to upsell weekly active recovery days planned specifically around their body rather than just going to a generic yoga class that chances are will not be directly targeted for their level or needs.
- Stretching bolt-ons
Most clients want to stretch and know they need it but will not make the time for it if left to their own devices. Why not use a yoga training background to add 15 minute or 30 minute bolt on sessions post your training session that focuses on the area you just worked with them? Using a bolt-on pricing scheme enables you to offer a valuable focused stretching session at a nominal 15-20% increase in the session charge.
About Matt “the Pillar” Miller
Yoga and fitness fanatic Matt is the founder of Broga. Living in London, Matt is a perennially sunny Californian spreading fitness inspiration and wellbeing to a wide audience.
He has been an American Football athlete, a UFBB super heavyweight Bodybuilder, a member of the US National Association of Sports Medicine, has Multiple yoga teaching certifications, was one of the first (and the youngest) to have a total titanium femur and pelvic joint, and is an internationally known Celebrity Personal trainer as seen on TV.
Celebrate Yoga at the Soul Circus Festival
Get your tickets for the Soul Circus Yoga & Wellness Festival this August.
A celebration of music, food and drink, camping and most importantly YOGA! Join the Broga team for a range of yoga and fitness workshops running from the 19th to the 21st of August in the stunning Cotswolds countryside.
Follow the Soul Circus Facebook page for up to date information.